The Second Principle of Negotiation

The second principle of negotiation is that you must make it very clear to your opponent which are your top priorities and how determined you are to achieve them. These goals should be reiterated and should seem to be inflexible for as long as possible. There is acting involved in such posturing, but the objective is to find out which party most desires a positive outcome to the negotiations. That party will usually show the first sign of flexibility. If no such flexibility is seen on either side, progress may have to be made as the result of setting a deadline or introducing a third party to mediate the process. A final alternative to inflexibility is to walk away from the negotiation process. If and only if your opponent believes that you are truly willing to stop the process, he may show flexibility and allow movement toward success of the negotiations.