Make Her Happy

I saw a billboard today from a jewelry store which showed a woman with a big smile on her face and had the caption, "Make her happy". My first question was whether you can really buy a woman's happiness with a glittery piece of jewelry that has no function (unless you want to cut a piece of glass). This triggered my second question: Why do advertisers try to sell things to make women happy while they never advertise about happiness as a goal when they are selling things to men? If men and women are supposed to be treated equally, how did happiness get to be more of a feminine goal than a masculine one? Can you buy happiness at all? Perhaps the problem is that advertisers are not talking about true happiness. It is even possible that men and women have different interpretations of what happiness is, and they may not even realize when they have achieved it because of a deficient contentment gene. I guess our forefathers (and foremothers) were right in setting the official goal as the "pursuit of happiness". If at first you don't succeed, try, try again...