Wednesday, June 17, 2009

Ready, Set, Upset!

Whenever things are getting to be too boring or routine for you, it's time to shake things up. If your business is lagging, do something differently. If your employees aren't enthusiastic about their working conditions, do something radically different. If you don't receive as much non-spam e-mail as you would like, start writing to contacts. Almost any innovation has its greatest impact during the period immediately following its implementation. As time passes, its effectiveness falls off, usually exponentially (which is a pretty drastic falloff). The way to keep interested in what you are doing and to make it the most effective, is to periodically introduce something new. Each new thing, process, or innovation will cause a spike of interest and/or business which will be followed by the usual drop-off. You create excitement when you keep those innovation spikes coming. Brainstorm with yourself or a few friends, and you'll come up with changes that are easy and a lot more fun that doing things the same way forever.

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