Authors without Borders

The Borders superscale bookstore chain is being liquidated because of a lack of potential bidders willing to participate in a bankruptcy auction for the company. This will eliminate a major distribution mechanism for highly promoted books from major publishers. It will have little effect on the offerings of small presses and POD publishers, because Borders paid scant attention to them. I once did an experiment where I looked up my books successfully on Borders' online bookstore, and then I went into one of their stores and tried to find my books through an in-store terminal. I was very surprised when I couldn't find them. The two systems must have had separate management. Borders drove a lot of local independent bookstores out of business. They also presented the public with their concept of a bookstore as being more like a cross between a department store and a library, with a cafeteria thrown in for good measure. Gone were the crowded bookshelves and tables where you might stumble across a treasure. Added were music departments and toys and accessories that had little to do with books. The most enthusiastic book buyers I have ever seen patronized the old annual Brandeis Used Book Sales, when that university's alums wisely supported their school in that manner. Used print books are treasures, and they also stimulate the reading habits of those who find old friends and new discoveries among the dense arrays of well-thumbed volumes. Independent bookstores offering unusual books from independent publishers and authors may find more patrons now that one of the giant marketers is gone.

Hurrah for the Little Guy!

Borders Bookstores have filed for Chapter 11 bankruptcy. This is not something to celebrate, but it shows that the swinging pendulum of the business cycle is never stationary. When Borders began building their super-colossal stores, they forced a lot of small independent bookstores out of business. Many family-run operations with long histories found they could not compete with the giant. Now, the giant is learning that its business model has become obsolete, as book buyers have turned to online vendors and the remaining small independent bookstores. People seldom crowd bookstores anymore to browse through the shelves, and the lack of foot traffic has draped the albatross of outrageous overhead around the necks of megastore management. Small business flexibility in planning and ability to react to the marketplace are going to be the watchwords of the economy for the near and middle term future. Only a small business can redefine itself within a short period if necessary. The independent bookstores that are continuing to thrive do things like specializing in a few subject areas, offer products other than books that relate to key titles, sponsor community activities, and celebrate local author events. The huge bookstore chains have had to develop their online presence to survive. Borders didn't even do a good job of that, letting Amazon run the online business for them. Sooner or later, huge bookstores and other businesses with overhead structures that are not in proportion to their revenues will have to change or close. Just remember, in business there are two ways to generate profits: Bring in more sales; and reduce your costs for the same sales.